When we launched SugarSync we needed a whole new brand and look and feel for the product and marketing materials. Our user base was comprised of the predominantly male, early-adopter market and since sync was not inherently a sexy concept at the time, I wanted to give the product an exciting aesthetic that would appeal to our user base.
From user testing, I discovered that users were worried about the security of their files online which made security a priority for us in our messaging and imagery.
SugarSync Corporate Website
When we launched SugarSync we needed a whole new brand and look and feel for the product and marketing materials. Our user base was comprised of the predominantly male, early-adopter market and since sync was not inherently a sexy concept at the time, I wanted to give the product an exciting aesthetic that would appeal to our user base.
From user testing, I discovered that users were worried about the security of their files online which made security a priority for us in our messaging and imagery.