We had so many positive comments about our holiday card the previous year, I decided I wanted to do something even more dramatic. We had just launched an early version of SugarSync and it was my mission to re-brand the word sync. The iconic ‘Think Different’ Apple ads of the late 90’s came to mind.
I had my heart set on doing a “Sync Different” campaign, but I wasn’t sure how to pull it off. Since our team was far too big to feature everyone in the card, I picked 5 memorable photos to recreate — Jim Henson, Yoko and John, Amelia Earhart, Lucy and Desi, and Frank Sinatra. I purchased all the costumes, and art directed the shoot along with photographer, Adam Tow. I composited all the photos manually in Photoshop after the shoot to make them look as close to the original as possible.
Sharpcast Holiday Card ‘06
We had so many positive comments about our holiday card the previous year, I decided I wanted to do something even more dramatic. We had just launched an early version of SugarSync and it was my mission to re-brand the word sync. The iconic ‘Think Different’ Apple ads of the late 90’s came to mind.
I had my heart set on doing a “Sync Different” campaign, but I wasn’t sure how to pull it off. Since our team was far too big to feature everyone in the card, I picked 5 memorable photos to recreate — Jim Henson, Yoko and John, Amelia Earhart, Lucy and Desi, and Frank Sinatra. I purchased all the costumes, and art directed the shoot along with photographer, Adam Tow. I composited all the photos manually in Photoshop after the shoot to make them look as close to the original as possible.