When I originally designed the brand for Sharpcast Photos, I wanted to create a mark that was memorable, but also had personality. I wanted the brand to be a sort of mascot for the product. After considering many different options, I finally settled on the rabbit.
The rabbit mark became such an iconic symbol for our application, not only for the employees, but also for the users, that we decided to call our SugarSync alpha ‘Hummingbird’. When it came time to brand and name Hummingbird, I felt that the Hummingbird really embodied the spirit of the application — light, fast and magical. Both application icons were derived from the logotype for the product.
Sharpcast Product Application Icon Design
When I originally designed the brand for Sharpcast Photos, I wanted to create a mark that was memorable, but also had personality. I wanted the brand to be a sort of mascot for the product. After considering many different options, I finally settled on the rabbit.
The rabbit mark became such an iconic symbol for our application, not only for the employees, but also for the users, that we decided to call our SugarSync alpha ‘Hummingbird’. When it came time to brand and name Hummingbird, I felt that the Hummingbird really embodied the spirit of the application — light, fast and magical. Both application icons were derived from the logotype for the product.