Sharpcast Photos Logotype & Launch Party
Sharpcast Photos was the first product based on Sharpcast’s synchronization platform, which allowed users to synchronize photos across various computers, back them up online, and access them from their mobile phones. The primary demographic for the product was the ‘internet mom’ — mothers in their 30’s who are internet savvy and have lots of picture sharing needs.
The design goal was to create a stylized identity that appealed to a female audience and communicated the speed of the service. The Sharpcast Photos bunny became so popular that our users requested T-shirts and other merchandise emblazoned with the mark. we also organized a very successful Alice-in-Wonderland themed product launch party which prominently featured the bunny.
Sharpcast Photos Logotype & Launch Party
Sharpcast Photos was the first product based on Sharpcast’s synchronization platform, which allowed users to synchronize photos across various computers, back them up online, and access them from their mobile phones. The primary demographic for the product was the ‘internet mom’ — mothers in their 30’s who are internet savvy and have lots of picture sharing needs.
The design goal was to create a stylized identity that appealed to a female audience and communicated the speed of the service. The Sharpcast Photos bunny became so popular that our users requested T-shirts and other merchandise emblazoned with the mark. we also organized a very successful Alice-in-Wonderland themed product launch party which prominently featured the bunny.