When we launched SugarSync we needed a whole new brand and look and feel for the product and marketing materials. Our initial user base was a predominantly male, early-adopter market and since sync was not inherently a sexy concept, I wanted to give the product and website an exciting aesthetic that would appeal to our users, while at the same time communicating the key product messages and differentiation without using geeky sync arrows.
I did significant amount of user testing on the look and feel & imagery, as well as A/B testing on the messaging and layout of the actual modules on the homepage. Multiple design blogs recognized the SugarSync corporate website as one of the top designed websites.
SugarSync Corporate Website
When we launched SugarSync we needed a whole new brand and look and feel for the product and marketing materials. Our initial user base was a predominantly male, early-adopter market and since sync was not inherently a sexy concept, I wanted to give the product and website an exciting aesthetic that would appeal to our users, while at the same time communicating the key product messages and differentiation without using geeky sync arrows.
I did significant amount of user testing on the look and feel & imagery, as well as A/B testing on the messaging and layout of the actual modules on the homepage. Multiple design blogs recognized the SugarSync corporate website as one of the top designed websites.